Purpose Consulting
Unlock the potential of your business through the power of purpose
In the context of business, a company’s purpose is a statement that defines its reason for existing beyond making a profit.
It defines the impact that the company wants to make in the world and the values that guide its actions. A purpose is not a marketing slogan and it is more than a company’s CSR initiatives or a desire to do good in the world. It serves as a guiding principle that shapes a company's culture, its strategy, and its decision-making. It is the foundation on which the company's vision, mission, and goals are built. A purpose should be inspiring, actionable, and enduring and it should guide the company for years to come.
MEET THE TEAMA well-defined purpose can also help businesses navigate the challenges and changes that inevitably arise, by providing a clear North Star to guide the company's actions and strategies. Additionally, a strong sense of purpose:
- Can help differentiate a company from crowded marketplace
- Can attract customers who are looking to partner with companies that align with their own values
- Provide direction and motivation for employees resulting in increased employee engagement and retention
PURPOSE SERVICES
We offer a range of services depending on where you are in your purpose journey:
Purpose Statement Design
Design a clear, succinct purpose to describe why your organisation exists and the impact it wants to make.
Purpose-led Strategy Consulting
Design or refresh your organisation’s strategy to ensure it is designed and aligned to fulfil your purpose by creating economic, social and environmental value in sustainable ways.
Company Values and Behaviours Design
Clarify the principles and actions that will enable a culture that will advance rather than obstruct the fulfilment of your purpose.
Engaging Teams through Purpose and Values Alignment
Help teams identify their personal purpose and values at work, fulfil company values and realise their roles' contribution to the organisation’s purpose.
Purposeful Leadership Development
Equip your leaders to adopt the principles of purposeful leadership and expand their leadership impact.
Assessment
Training
Innovators Accelerator
Innovation Sprints
Innovation Journeys
Download the Innovator's Accelerator Factsheet for more information
People With Purpose
We work closely with our partner, People With Purpose, consulting company based in Australia. People With Purpose specialises in equipping organisations and their leaders to become more resilient and impactful by helping them to develop purpose-led strategies and purposeful leadership capabilities.
They have unique expertise through their work with multiple organisations in Australia and Kenya. And through our purposeful partnership, we are excited to be doing the same with organisations in this region.
- Gartner
- Daniel Pink, Drive: The Surprising Truth About What Motivates Us
2022 Edelman Trust Barometer, Kenya
- Belief-driven consumer segment, 2022 Edelman Trust Barometer
- Belief-driven investor segment, 2022 Edelman Trust Barometer
- Capitalism Today,
2022 Edelman Trust Barometer
- Competence score,
2022 Edelman Trust Barometer
Putting your stakeholders
at the forefront
Are you curious about purpose?
Book a discovery call using the form below: